Restaurant

A feed as good as the tacos.

A full 360 engagement for a San Antonio taqueria — social media, video, photography, and graphic design, all from one team.

518 k+
Total views
521 k+
Impressions
4
Services delivered
360°
Full-scope client

The challenge.

Tacos On The Street already had people coming back for the food. Their Instagram just wasn't doing it justice. Photos varied wildly from post to post, the murals that make the dining room memorable barely showed up in any content, and the menu graphics looked like they belonged to a different restaurant than the one on social.

That's a real problem when most people decide where to eat based on what they see online before they ever walk in. If the account doesn't show the food and the space the way they actually look, potential customers move on to whoever's feed looks better, even when the food doesn't compare.

What we did.

We brought the entire visual program in-house.

  • Monthly content days shooting food, the space, and real customers eating.
  • Reels built around what actually drives traffic: the food coming together, shot close and loud
  • Food photography shot fast under proper light, so nothing wilts before it's captured.
  • Graphic design for menus, promos, and in-store materials, aligned with the social feed..
  • Social media management with a calendar built around their real week: slow nights, specials, weekends.

The result.

Since January, the account generated 521,453 impressions and 518,827 views, 480,211 of them on Instagram.

Those numbers came from a repeatable system, not a one-off post. Monthly content days keep the library stocked, so output stays consistent instead of drying up between viral hits. The feed now matches the menu and the space, which means what pulls someone in online is what they get when they walk through the door.

Our feed finally looks like our food tastes.
Client
Tacos on the Street
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