Recruiting the next generation of doctors.

The challenge.

Choosing a medical school is not an impulse decision. It plays out over months, involves parents as much as the applicant, and every touchpoint has to read as credible and institutional without feeling distant or bureaucratic.

UAG School of Medicine needed these pieces working as one system rather than separate projects: a website built around the admissions journey, social channels that speak directly to prospective students and their families, print and digital materials for recruitment events, and internal software to manage the process once an applicant is engaged.

What we did.

We built the full digital and print system in English and Spanish, so no touchpoint required a translation gap between the institution and the family evaluating it.

• Social media management aimed at prospective students and their families, in both languages.
• Website designed and developed around the admissions journey, not a brochure dumped online.
• Brochure design for admissions and recruitment events, print-ready and on-brand.
• Digital graphic materials for campaigns, email, and presentations.
• Software supporting the recruitment and admissions workflow behind the scenes.

The result.

A prospective student now encounters one institutional voice at every stage, from the first Instagram post to the brochure handed to them at a recruitment event to the application they submit.

Because every piece comes from a single team, admissions campaigns launch across channels simultaneously and carry the same message, rather than arriving as disconnected efforts that happen to share a logo.