Craftsmanship you can see before you buy.

The challenge.

A custom iron door is a high-consideration purchase. Nobody spends that kind of money based on a photo that doesn't communicate the weight, the welds, and the finish, and phone footage was never going to do that.

The other half of the problem was the business itself. Beyond selling doors, the team teaches. They run master classes and record a podcast, and neither had the production quality the brand deserved.

What we did.

We took over both sides: the marketing content and the educational production.

• On-site content days twice a month, shooting installed doors in real homes with real light.
• Owner-led video that puts a face and a voice to the craftsmanship, which is what converts on a purchase this size.
• Photography of finished installations, built into a library they can draw from year-round.
• Podcast production recording, editing, and delivery of episodes ready to publish.
• Master class filming, capturing the sessions they teach so the material has a second life.

The result.

Since taking over their content in August 2023, the account has grown to 58,793 followers across Instagram, Facebook, and TikTok, built from 2,774 posts. Total impressions across those platforms sit at 7,610,125: 4,685,500 from Facebook, 2,816,358 from Instagram, and 108,267 from TikTok.

The feed now looks like the product: heavy, precise, and premium, with doors shown where buyers actually imagine them, in finished homes rather than a warehouse. The podcast and master class footage gave the brand something most competitors don't have: authority content that keeps working long after it's published.